Something I don’t understand about film

There is a crazy abundance of terrible typography and graphic design in and used to promote films.

The films themselves, especially at an indie level, are often otherwise visually stunning, but anything that ventures into the realm of design and suddenly things crumble.

It’s bizarre to me, that people who are typically considerate of every minute detail of their extremely visual medium so often don’t see (or don’t care about) bad type and graphics in their work.